On July 27 2016, Kickstarter announced a partnership with Amazon Launchpad that will help Kickstarter creators really reach the next level after crowdfunding. Amazon Launchpad was created to help early stage startups and crowdfunders launch, market, and sell their products. The new ‘Kickstarter Collection’ will showcase over 300 Kickstarter-funded products from various categories.
“Getting a creative idea off the ground is often just the first step. Amazon Launchpad is a chance for creators to be discovered by new audiences, and to serve those audiences well by using Amazon’s retail expertise and infrastructure,” the Kickstarter team shared, “The program offers custom product pages, comprehensive marketing support, and access to Amazon’s global fulfillment network.”
Amazon Launchpad users benefit from a quick ecommerce launch, allowing them to capitalize on the momentum gained during their campaign. Products are displayed online in the Amazon store and the user’s own storefront, with personalized marketing help from Amazon’s experienced team.
This program is a great way to build a brand while also taking advantage of Amazon’s reputation. When customers order these Kickstarter-funded products through Amazon, they can take advantage of Amazon Prime free two-day shipping and benefit from Amazon’s helpful customer service.
A couple lucky campaigns that are now featured on Amazon Launchpad are Piper, a Minecraft-inspired computer kit that raised over $280K in April 2015, and Prynt, an IPhone case that instantly prints pictures like a Polaroid camera. The Prynt Kickstarter campaign campaign raised over $1.5M in March 2015!
“At Amazon, we work hard to offer the widest possible selection of products so that customers can find anything and everything they might want to buy online. Working with Kickstarter is a great way for us to hear directly from customers what products they care about, since they truly hold the power to bring these products to life,” said Jim Adkins, Vice President of Amazon, “We created the Amazon Launchpad program a year ago to serve creators, inventors, and startups. Our goal is to enable them to reach Amazon’s hundreds of millions of customers and to overcome one of the biggest challenges any startup faces – bringing their product to market successfully.”
Kickstarter isn’t the only crowdfunding platform to partner up with Amazon Launchpad. A few of their other partners include Indiegogo, CircleUp, Crowdfunder, CrowdCube, EquityNet, Seedrs, SeedInvest, and more, along with several VCs and startup accelerators.
Now is a great time for entrepreneurs and creatives to launch the crowdfunding campaign they always dreamed of. Not only is crowdfunding becoming more mainstream, many platforms and services have recently been coming together to give users even more ways to succeed!
You can learn more about Amazon Launchpad and apply to be part of the program here.