It started with a small realization. Living in the generation of fast fashion where we chase trends and purchase excessively, we have forgo quality for quantity. We realize it is the balance of simple design and quality that withstand to test of time.
This is why we started up Jovens, a contemporary menswear brand that focus on quality and simple design. Jovens is co-founded by Kailey and Fermin, both who have been working in fashion industry – Kailey was a menswear buyer and Fermin was in apparel development, specializing in cashmere. We have come together to create everyday basics in fine materials that are simple and timeless, balancing practicality and style. Using fine cashmere as our key material, it is our goal to create designs for your wardrobe that will be well loved and worn from now and in years to come.
You can show your support by backing our Kickstarter project (www.kickstarter.com) where you can custom make your very own unique pure cashmere scarf. Designed in a perfect size, you can use it as a scarf, as a blanket while travelling, or even as a throw for your home. This versatile 100% pure cashmere piece is very soft and lightweight, making it easy to be rolled up and fit into your travel bags. Also, get a free hand embroidered monogram to make your scarf more unique as our Kickstarter earlybird special.