The minute you launch a Kickstarter campaign, you’re suddenly caught up in a flurry of activity. From contacting friends and family members, to reaching out to bloggers and journalists, your new endeavor is exciting and it seems like the possibilities are endless.

After the initial 10 days are over and you’ve attracted some early backers, the newness of crowdfunding begins to wear off. It’s no longer “news” that you are raising money for this cool new project.

At this point, you may have exhausted your list of family and friends. You are now working nights to spread the word about your campaign through social media and spending weekends pitching your campaign to industry bloggers.

This is when the going gets tough.

On the one hand, countdowns create a sense of urgency. As the clock winds down on your 30 day Kickstarter campaign, your family, fans, and friends only have a limited amount of time to show their support for your project, or to get a pre-order of your product.

This push to support a project works wonders towards the end of a campaign, but in the middle, it can sometimes feel like you are in free fall. Pledges are not coming in as quickly as they were in the beginning, and you may have realized that it’s much harder to keep driving traffic to your campaign page than you initially thought.

Believe me, preparation can go a long way to mitigating this feeling of anxiety typical in the middle of Kickstarter campaigns. Check out some of the action items below that can help lessen the effect of the Kickstarter slump and help you maintain momentum throughout your crowdfunding campaign.

analyze kickstarter

Analyze What’s Working

This is a great time to reflect on what’s been going well with your crowdfunding campaign and what areas need work. Have any of your early bird reward tiers or limited edition tiers sold out? What tiers are most popular? Least popular? Based on the feedback you’ve received via comments from your backers, how should you retool your pitch for the final stretch?

News Embargo

If you find a journalist that is interested in publishing your story, you can ask them to embargo the story until the middle of the crowdfunding campaign. If they agree, then your story will hit the web at the moment when you need exposure. This can be a good way to keep the crowdfunding engine churning.

It’s true that there are risks with a news embargo. If your campaign is not going well, the journalist may be reluctant to publish a story that they were eager to at the beginning of the campaign. However, if the journalist is more connected to the story behind your effort, rather than the revolutionary game-changing technology, then this may not be as big of an issue.

Re-connect with Bloggers

Many bloggers want to see that a story has traction before taking the time to write up a new article. If you’ve worked hard and have done well up until this point, it’s the perfect opportunity to re-connect with bloggers that you reached out to when you first started the campaign. Be sure to underscore the progress you’ve made and any publications you’ve gotten into. I would even include quotes that your backers may have left in the comment section. You could also specifically ask your backers to provide a testimonial about the originality of your project or how it is solving an important issue.

Ask Teammates To Take Shifts

If you are fortunate enough to have gone into the fundraising process with a team of people, you could “pass the torch” from one teammate to the next, so that any one individual doesn’t burn out from the work. Just be sure to carefully catalogue the steps you have made during the campaign, so that other teammates don’t message influencers you’ve already messaged.

connection

Maintain Contact With Backers – Put the Spotlight on Contributors

Update your backers once or twice a week to stay at the forefront of their mind. It’s especially important during the Kickstarter Slump, where backers may be willing to upgrade their pledge tier or tell their friends about your campaign. Put the spotlight on your backers. Highlight your highest contributors and what the money already raised makes possible. If you can, even though the campaign isn’t yet over, try to involve them in the creative process. Asking your backers to tweet to a particular hashtag or leave a comment with their thoughts on a particular idea you might have for the project can create a sense of community or ownership in the campaign.

Facebook Event & Live Event

At this point, if you haven’t already, you could create a facebook event and invite all of your friends to spread awareness about your Kickstarter campaign. Using the chrome plugin, “Auto Select All Facebook Friends,” you can easily select all of your facebook friends and invite them to the event.

This “facebook event” does not actually have to be a live event, but everyone in your social network will receive a notification and you will have the opportunity to let the know about your Kickstarter campaign. You could also parlay this facebook event into a real event or small social gathering for the friends that haven’t yet had a chance to support your Kickstarter campaign. $20 in cheap wine, beer, or some inexpensive treats could be seen as a small expense towards generating more pledges.

Paid Promotion

As a final recourse, you could buy traffic through google adwords, facebook ads, or crowdfunding service providers.

  • Jack Gonzalez

    Great article I am about to reach day 10 and can relate to what you said. The first week was amazing for me as we reached 62% of the goal. It is easy to feel panic though as the days go on.

    • Salvador Briggman

      Congrats on reaching 62%! That’s an awesome start. Definitely puts you in a good position to approach bloggers or journalists to maintain momentum in the middle of your campaign.

  • kenny

    I’m having trouble right out the gate for my kickstarter. Everyone is loving it, but not enough backers. Frustrated. http://www.kickstarter.com/projects/2067453190/i-want-to-be-bacon-when-i-grow-up-childrens-book?ref=live

    • crowdfundingpr

      Seems like you’ve almost hit 50% of your fundraising goal in the first week. That’s pretty good. I interviewed another children’s book author (haven’t published it yet) who said 70% of her pledges came from family/friends and 30% came from kickstarter, blogs, and forums. How have you been promoting it beyond family/friends?

      • kenny

        Well, we’ve done a pod cast interview recently and been trying to hit up the blogs and forums like you suggest. We’re running out of friends and family though! Where should we turn to next?

        • Salvador Briggman

          Sorry for the late reply. Congrats on hitting your fundraising goal! I would keep up with the strategy of reaching out to bloggers. It will also help your business in the long run to have press about your book.

      • Brian Hill

        It seems that everyone is interested in adult comics and not much room to bring a good children’s book to the table of kickstarter. Have I done anything wrong in my presentation? http://www.kickstarter.com/pro… Would love your help and comments, but most of all would love your support. Brian

  • Stopher Christensen

    Great read. Just passing day 10 and the pledges are not coming in with the speed at the start. Any tips on what makes a great press release?
    http://www.kickstarter.com/projects/76213702/1215-homage-to-the-quill

  • Analog Games

    I’m not really in the “middle” yet, but I’m definitely feeling the slump today. Every day of the first four, we were in the Kicktraq top 25 hotlist and my phone was buzzing nonstop with new backer email notifications; but day 5 (our first weekend day), the backers are barely trickling in… less than 10% of each of the previous days. I expected this would happen as our market demand starts to get satiated. We’re trying to come up with new add-ons and rewards to perhaps incentivize our existing backers to bump up a pledge beyond just a copy of our product.

    • crowdfundingpr

      I can see you’ve been doing really well and are almost at your fundraising goal. Personally, I think that you may see better results if instead of asking your existing backers to up their pledge amount now (may be better to ask them towards the end of the campaign), I would ask them to upvote your reddit or stumbleupon page so that you can get more visibility.

      You could also ask them to share articles that have been written about you on their social networks. In my opinion, now is a good time to use your existing success as a selling proposition to get bloggers and journalists to write about you.

      If you’d like to share some of your insights or things learned from Kickstarter at any point, could you add them to this thread? http://www.kickstarterforum.org/what-have-you-learned-from-running-a-kickstarter-campaign-t814-40.html

  • Mirth

    I thought I could easily attract backers by having a good game and a good campaign… Apparently I was wrong. The big companies and names that list their games on Kickstarter leave no chance to the true indie developers with no names or media coverage to back them up. Is indie doomed on Kickstarter? What do you guys think?

    • crowdfundingpr

      I think the days of “build it and they will come” (if there ever was a day) is over. You can be a Picasso or a Van Gogh, but unless you work to sell and market, you won’t be recognized for your work until long after you’re dead.

      Yes, I do think it’s easier for the bigger companies that have an established fan base to raise money, but if you have a good product and are willing to work hard to market it and sell it, you will benefit tremendously from crowdfunding.

  • Brian Hill

    It seems that everyone is interested in adult comics and not much room to bring a good children’s book to the table of kickstarter. Have I done anything wrong in my presentation? http://www.kickstarter.com/projects/967646601/how-lion-became-king-of-tinga-tinga-land?ref=live Would love your help and comments, but most of all would love your support. Brian

  • Brian Hill

    Would an idea be to introduce each others projects to our current backers?

  • Brian Hill

    I was thinking more, if there are 2000 of us reading this and through the year all pledged £1 to each project then all our projects would get funded and yes we would be spending out too but why shouldn’t we. I think so many people focus on trying to get funds for their own projects that never help and support others.

    • nimbuschick

      If I had 2,000 to shell out, I wouldn’t need to crowd fund my project.

  • Brian Hill
  • Brian Hill

    But no one is asking for £2000. Not everyone will be looking for funding at the same time. If 2000 people pledged just £1 for one project a week, we would get 52 small projects of the ground. Those then that had help can contribute to others. Too many people looking for funding, only think about their project when by helping others progress can mean helping themselves in the future…

  • Brian Hill

    Someone has pledge £1 for http://www.kickstarter.com/projects/967646601/how-lion-became-king-of-tinga-tinga-land?ref=live Hopefully it was after reading this. I just need 1839 to pledge just £1 and we can prove that this method works 😉 Thank you that one person…

    • crowdfundingpr

      Have you tried Crosspromote.it or advertising this opportunity on the KickstarterForum.org website?

  • Lance Roger Axt

    We’ve hit the slump you speak of as we start our third of an eight week Kickstarter. One thing I have been told is that even in the slump periods, you promote, promote, promote. Even when you are bringing in a couple of pledges a day, promote, promote. Its as you approach the very end where things start to happen, but nothing happens if you’re not doing something for your Kickstarter everyday. Sometimes you can have a great press release, but with the number of Kickstarters out there, it just isn’t enough. I do like the idea of introducing projects to backers, but I’m not sure how the backer response would be when/if they have not yet received their items.

    https://www.kickstarter.com/projects/2112629439/utopiates-audio-drama

    • crowdfundingpr

      Sorry to see that your project was not successful. Do you plan to launch another?

      • Lance Roger Axt

        Actually, it’s not that it wasn’t successful; we knew of a number of people interested in contributing at the very end. We made the decision to cancel around our sixth week because if all goes well my company is about to be VERY VERY VERY busy over the course of the next year-and-a-half with projects, and we had to re-prioritize our schedule.

        We are however planning another campaign to fund one of these projects, one that involves several key players in the world of “geek,” which goes up mid- to late-July.

  • Forrest Brown

    Anyone interested in cross promotion? I’ll help you promote your campaign if you help me promote mine: https://www.indiegogo.com/projects/help-solo-guitarist-forrest-brown-fund-his-first-album/x/6719222

    • crowdfundingpr

      Congrats on raising 1.4k!

  • StudioArtivo

    Need help getting my campaign shared. I’ve exhausted my friend and family connection. Need to reach out to others now.

    If you are interested, please help me promote my project: http://kck.st/1r4A8lZ

  • Allison Judd

    We have just hit the slump……http://kck.st/1qpoOvk

    So this had made great reading for me 🙂 and im now off to create a facebook event!

  • Jon Spangler

    We are making it. Joint contributions are welcome.
    http://j.mp/1qXr9hx

  • Really good article. We have just started: http://igg.me/at/ccsakurabana/x/8579423
    But, this will be helpfull…

  • Pat Brandon

    Thanks for the great tips! We will definitely be implementing them at http://igg.me/at/witholive

  • Patrick Jacquet

    Great article. We’ve almost reached 50% of our goal at http://igg.me/at/flipcrown. We could use some help to get the campaign shared. FlipCrown is an easy bicycle storage solution.

  • Kevin Klier

    Just starting and used weekend live trade show to debut the Kickstarter Campaign. Great response. See us at http://www.sparemerescuetool.com

    • Congratulations on your invention I wish you the best of luck.

  • Great article, good tips. I’m working on developing a crowdfunding site, I noticed you mentioned the “crowdfunding service providers” at PICISI (the CF site I’m working on), we will facilitate contractors to help the site as well as organizers at the site. Most sites will not want to be bothered because it usually is too much of a hassle, however we believe that many contractors have good skills and many organizers want professional services to help them create, develop, and/or promote their campaign.

    In our plan we will escrow funds for the transaction, and also include escrow agent feedback for the transaction.

    Oh, btw, an article like that would actually got you a reward had you used PICISI instead of Kickstarter. Yes, PICISI will be hiring people from all over the world to help us promote our site, and campaigns there.

    Many great plans in store for PICISI members, keep an eye out.

  • white puppie

    Hi, I have launched an Art project on INDIEGOGO. I am not even able to find the campaign on Search due to their Indiegogo algorithm. I have worked and spend a lot of money and time on this project. I have been able to publish book myself. However, I need some help in launching a volume 2 of my art book.

    I need your help in reaching out this campaign to maximum number of people.

    ‘Windows and doors of Europe’ project is a celebration of culture, art and the people behind it. It is a visual documentation of the architecture of several Windows and doors across several European cities. I am passionate about sharing the charm of these beautiful creations and it’s array of vividness with the wider community.

    https://www.indiegogo.com/projects/windows-and-doors-of-europe-cherish-art-in-book/

  • FrontierPlus

    We’re experiencing this right now! Our portable woodburner (think Biolite but can be installed in tents, sheds and tiny houses) had pledges flooding in at the beginning but things are slowing up now. Any tips? http://kck.st/1IDFgRc

  • Gamentio

    Can confirm as we’re in the middle of the slump ourselves. Though on Indiegogo. We’ve already taken the steps recommended in the article. Now only a boost from the community will be very welcome……http://igg.me/at/gamentio

  • lifehackplanner

    Great article. Any advice/feedback for us before we launch?
    https://www.kickstarter.com/projects/442582518/700225746?token=9e12fe85

  • i-Blades Inc

    The World’s Most Intelligent Smartcase needs your help! https://www.indiegogo.com/projects/the-world-s-first-and-most-intelligent-smartcase#/story See us at #CES2016

  • Rakesh Reddy

    We are looking to make it.

    DreamScreen Lighting.

    http://kck.st/204dPvg

  • Rudy Mezzy

    Also in the slump. This is super helpful. Thank you! igg.me/at/SportsTown

  • Chelsie Lyn

    I am only on day 3 of the campaign and I am already nervous that I won’t make the goal. I am reading as much as I can but fearful that awareness is too low. Any suggestions or help are welcome! -Chelsie
    https://www.kickstarter.com/projects/377535769/craption-a-card-game-that-pairs-pics-with-witty-ca

  • Graphing the curve of crowdfunding dollars over the span of a project is interesting. In my latest:

    First 3 days: $3,078 ($1,000/day)

    Next 12 days: $1,152 ($96/day)

    Need over next 11 days: $770 ($70/day)

    I think metrics like this can help you see what you need to reach funding. In the above, I broke out the first three days. These are my the loyal fans and collectors of my artwork. https://www.kickstarter.com/projects/aknicholas/art-nude-photobook-documentary-film-gallery-prints

  • Adam

    So we just launched a product on Kickstarter and we hit a slump. The product is a men’s pocket square accessory. The product is called the pocket square snap. After reading this article and sharing it with the team, we are now at 75%. Thanks for this awesome article.

  • Adam
  • Lexis Mazerski

    I am already two days into my campaign and becoming very nervous I did not do enough promotion upfront! I’ve got great rewards even at the $2 level, but I am simply got getting the flurry of activity I had hoped for! Any suggestions or help is welcome.
    https://www.kickstarter.com/projects/1628725515/jam-karet-clock-tell-time-with-colors-for-a-new-pe

  • Ricardo Chacón

    Wow this piece was really helpful, I had a good time reading this and you nail a lot of the feelings I have been having. Here I am going to post my campaign if you want to check it out will be an honor.

    https://www.indiegogo.com/projects/beegeo-save-millions-of-lives-software-health/x/14573597#/

    Regards,

    Ricardo.

  • Kyle Tummonds

    Great topic, and great advice when hitting the “slump”. I would recommend to read this especially before creating a campaign. If anyone is interested in learning about other crowdfund engines, here is a great one: https://www.thrinacia.com/atlas?s=k

  • Robert Harding

    one week in and wondering why its not moving at any reasonalbe pace. Has anyone taken a good look at the crowdfunding service providers. Im sure all the readers here have had many get in touch. Is there a website anywhere that has done evals on these people

  • Nal Liars

    I don’t know if it is going to work but I have co-opted a meeme

  • Kathy Hawk