With modern handmade jewelry inspired by the people’s traditional love gifts, Arva Sweden brings together tradition and trend. Now they invite the rest of the world to share a heritage.
On Friday Arva Sweden’s crowdfunding campaign goes live on Kickstarter. It’s the company’s first jewelry collection, called ‘Love Carvings’ and is inspired by carvings pattern that decorated wooden love gifts for over 300 years. But even though Arva Sweden’s focus is Swedish folk art and folklore from the 1700-1900’s, traditions in new form go hand in hand with current trends.
Founder Pia Ankner says:
“The most obvious connection is to what trend guru Faith Popcorn calls ‘anchoring’. Going back to our roots, both geographically and emotionally and taking what was secure from the past to help us navigate in life today and make us ready for the future.”
The two other trends that match the business idea are, ‘Small Indulgences’, rewarding oneself with affordable luxury goods and ‘EVEolution’, the female, more relationship-based way of doing business. And the building of relations is certainly facilitated by crowdfunding.
“Reward-based crowdfunding has the potential to reach a large audience and provide a network of partners, customers and brand ambassadors. People who appreciate Scandinavian design and the story behind our brand reside both in and outside our country. Of course, the money is welcome, but the opportunities to connect internationally thanks to the exposure that the Kickstarter platform gives, is the greatest profit.”, Pia Ankner concludes.
The campaign is live on the website Kickstarter.com until November 4th. Link to campaign: www.kickstarter.com
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