How to Write a Top-Notch Press Release for Your Kickstarter Campaign

Press releases can be a great way to get the message out about your Kickstarter campaign. By writing a press release, or having one professionally crafted for you, you then have this document handy to provide to journalists, bloggers, reviewers, and other people who are interested in your campaign.

Of course, creating a press release isn’t enough to make your campaign blow up. For that, you need to know your niche and send out the right message.

Here are a few tips for writing a brilliant press release that applies to all crowdfunding campaigns:

1. Use a Catchy Title

The title of your press release should:

  • Catch the reader’s attention and make them want to know more
  • Be truthful and not misleading
  • Be informative
  • Shouldn’t sound like an ad

The goal of your title is to make people want to know what your press release is all about. Keep it short and to the point, but make sure that it is clear from the title what the press release is all about.

2. Put Important Information in the First Paragraph

No matter how interesting your press release is, some people won’t make it past the first paragraph.

It’s not that they don’t like you, it’s just that our attention spans are short and we get bored or distracted easily.

If you put all the most important information at the beginning, at least those who only read the first paragraph will get the idea.

Plus, this makes it easy for people (like journalists and bloggers who want to cover your project) to come back and check key facts about your campaign later.

This important information can include things like:

  • Who you are
  • When you launched
  • What your project is
  • Where you’re from
  • When your project ends
  • The platform you are raising money on
  • A brief explanation of what crowdfunding is
  • What is in it for backers

Now, you don’t have to include all the information in the first paragraph as a rule, but these are things that should be in the press release somewhere. Decide on the goal of the press release. Write down a few key points you want people to remember and make sure they are front and center.

3. Add Quotes for Personality

Quotes are a good way to help people get to know you. Use the text in your press release to give information on your project, important details, and rewards, but save some room for one or two quotes that are more personal.

Tell readers a story in a few lines of text. Why are you doing what you’re doing? What do you want the outcome to be? Why did you choose to crowdfund to help make it happen?

Quotes make press releases more engaging and they give writers a chance to easily quote you in their work.

4. Don’t Forget the Essentials

After the most important information about your campaign is written down, there are still a few essential pieces of the puzzle that you won’t want to forget.

  • Your contact information
  • Link to your campaign or website
  • A call to action

The press release is doing its job if people are learning important details of your campaign by reading it, but you are missing out on its full potential if you don’t make it easy for readers to act on it.

Make sure people can reach you for questions and comments, even if you have to make an email address specifically for your campaign. Add a link and a call to action, encouraging people to visit your Kickstarter page and back or share your campaign.

5. Edit, Edit, Edit

Writing an informative, engaging, newsworthy, and memorable press release can be hard if you aren’t much of a writer, but it’s not impossible. Once you have your draft put together, make sure it gets edited several times before it goes out for syndication or you start sending it to your contacts.

To help you stay impartial, get other people you trust to edit it for you. A lot of times, we get attached to our own work so it is hard to see it objectively and make changes when they are needed.

Cut out unnecessary words so that your writing is most impactful and to the point and try not to use complicated jargon that average readers won’t understand.

Finally, check your grammar, spelling, and facts to make sure that your press release is ready to go out!


Now that you know how to write a top-notch press release for your crowdfunding campaign, you’re probably wondering what to do with it once you are done.

Visit to submit a free press release. You can also look at our premium options if you want more help with writing and promotion.

Feel free to leave any questions or comments below!

the author

Krystine Therriault is the community manager for CrowdCrux and has helped creators with their crowdfunding projects on She loves learning about new trending projects and dissecting them to bring new tips and information to creators. You can find her on LinkedIn here or Twitter here.