Available now at wholesale prices on Kickstarter.com with a 100% Satisfaction Guarantee

April 11, 2014 (Chicago, IL) – JClaire LLC, a Chicago based apparel company specializing in hand painted apparel, has launched Dragonfly by JClaire, a new line of premium denim and inspirational t-shirts for women at significantly discounted prices available now via Kickstarter at www.kickstarter.com.

Joan Claire Smith, a certified decorative painter since 2000, founded the concept for the designer fashion line when women would approach her about the jeans she wore while she worked. Smith, a trend-setter known for her casual sophistication, designs each piece with her customer in mind and promises highly addictive pieces crafted from the finest materials and fabrics.

“When I painted client’s homes I would wear old jeans that over time became splattered with paint,” said Smith. “When I would run errands after work, women would approach me on the street or in the grocery store asking me where they could buy my paint-splattered jeans. It got to the point where so many people asked, I felt like I had to start this business.”

Smith applies the same decorative technique she used to paint walls to her own brand of denim, which are made with the highest quality fabric and finishings. Manufactured by Los Angeles-based United Jeans, the Dragonfly by JClaire branded jeans are the “canvas” on which she creates designs using a dry brush technique to layer colors.

“If you search online there are all kinds of jeans with different designs available. The difference is that those garments tend to be mass-produced,” said Smith. “I create each pair by hand, which allows me to change designs and color palettes very quickly to match trends and customer demand.”

For a limited time, Dragonfly by JClaire jeans are available at a deep discount via the crowd-funding site, Kickstarter. As part of this introductory campaign, consumers can get these premium jeans at wholesale prices with a 100% customer satisfaction guarantee. Items can be returned for any reason for exchange or a full refund. One offer for a $150 pledge is a VIP card that gives consumers wholesale pricing for life for all of Dragonfly by JClaire’s current and future products, including the company’s upcoming Dfly men’s line of jeans and apparel.

“The thing I like about Kickstarter is that it allows us to introduce our products to the consumer market at discounted prices and, in our case, we only want happy customers so our Kickstarter return policy let’s people give us a try with no risk. They can get their money back if they aren’t happy for any reason,” said Smith.

The regular-rise, straight-leg jeans are made in the USA and are available in Indigo or White and have an MSRP of $198-$319. They are cut for a great fit and comfort. The Indigo are made with 92% cotton, 7% polyester and 1% spandex and the White are 99% cotton and 1% spandex. Designs can be painted in a variety of colors including Black, Blue Grey, Burnt Siena, Cream, Turquoise, Buttermilk and more. In addition to denim, the company sells t-shirts for women with inspirational phrases like “Breathe” and “Be Kind.” These inspirational messages align with Smith’s passion for giving back to the community.

“The company’s mission is to create, inspire and give back. I think I’m most excited about our philanthropy,” said Smith. “And I’m particularly excited about the prospect of hiring other artists who are looking to supplement their income, especially other working moms. I know what it’s like to struggle and to be able to help others in similar situations is very fulfilling.”

JClaire’s “Urban Buzz” campaign supports a variety of worthy causes at the local level, by donating a portion of the proceeds from each product to a worthy cause. With a goal to donate a minimum of 5% net profits to charitable causes, beneficiary organizations include human rights, LGBT advocacy, anti-bullying campaigns, school-based arts programs and children’s cancer research.

ABOUT J.CLAIRE

Founded in 2012 by artist and decorative painter Joan Claire Smith, JClaire LLC is an apparel company specializing in hand painted fashions for women and men. Smith combines casual elegance with a touch of artistic whimsy and the result is a collection of one-of-a-kind styles made from the highest quality fabrics and materials. For more information visit www.dragonflybyjclaire.com or visit on Facebook, Pinterest or Instagram and follow on Twitter.