HI FRANCESCA, Why sharing is so important for you?
For us, sharing is more than a good intention: it’s a daily practice and our de facto fundamental trait. We wanted to make this clear from the very beginning by inserting it in the brand name “teeshare”: a composite of the word “sharing” and “tee” as a diminutive of t-shirt, our staple product.
We financed the launch of the teeshare project ourselves, with our own resources. This time around, we need a little help to cover some of the expenses to develop the new collection, which we would like to present in October. With your support, we can create new teeshare models, develop two new prototypes, purchase the fabric and create new personalized articles with artists, as well as funding the photographic services for the new models and investing in advertisement to promote our teeshare website.
Our project is also involved with ADMO (the Italian bone marrow donor association). In fact, part of our revenue from the two collections we have finished thus far was devolved to this non-profit
What’s the target campaign for ?
The concept can be summed up in three basic points: Re-elaborating a product we all love, one that has accompanied us since our very first adventures: the t-shirt; Choosing to enhance the value of the made-in-Italy concept: we work with Italian fabrics in Italian workshops and cooperatives, with communities and workers from marginalized sectors, retired people, artisans and long-standing friends; Collaborating with artists and designers, dreamers and special guests, mixing threads, sewing colors, joining ideas and sharing them by means of a t-shirt: so it’s actually more than a t-shirt, it’s “teeshare.”
Link campaign: http://www.indiegogo.com/projects/teeshare-share-your-tee/x/3122353
facebook: https://www.facebook.com/the.teeshare.concept
twitter: https://twitter.com/_teeshare
