New York, NY – March 20, 2017 – Upright Technologies, maker of UPRIGHT PRO, the smart technology that trains people to have better posture, announced today its crowdfunding campaign for the launch of its follow up product, UPRIGHT GO.
Like its predecessor UPRIGHT PRO, UPRIGHT GO is a smart wearable device that trains users to sit and stand upright for proper posture. Created especially for people on-the go, the new product’s slimmer, lighter design attaches discreetly to the upper back and employs a sensor learning algorithmic model that detects the body’s movements, upper body position and other postural nuances, emitting a gentle vibration whenever the user slouches.
Worn for only 10-60 minutes a day, UPRIGHT GO works by helping to strengthen core muscles while building muscle memory – the key to maintaining perfect posture. Noticeably better posture and relief from back pain are possible within 2-3 weeks of training.
The UPRIGHT GO device connects to a free mobile app (IOS and Android compatible) that lets users personalize their training program by setting and tracking progress with real-time postural statistics and analytics. The app also educates users about proper posture with an array of expert tips, techniques, and interactive video tutorials.
“From the moment we wake up, our posture affects our quality of life. Poor posture is now epidemic, with pervasive slouching and back pain caused by sedentary lifestyle,” said Oded Cohen, CEO of Upright Technologies.
“Our next generation smart UPRIGHT GO is an elegant, comfortable, easy to use training solution that lets anyone achieve and maintain perfect posture. Simply click UPRIGHT GO twice and put it on the upper back. Sitting and standing upright feels good and projects confidence, and it also promotes optimum health for an overall sense of well-being,” said Cohen.
Developed in clinical partnership with Newcastle University, Ohio State University, Stanford University, San Francisco University, and Tel Aviv University, Upright’s posture-training technology received the 2016 Convergence MEDy award for excellence in medical entrepreneurship, and second place honors in the Calcalist Mobile Conference Competition open to Israeli start-ups, investors, and major mobile phone companies.
UPRIGHT GO will be available to the public in the spring 2017, specially priced at $59 during the Kickstarter campaign, which launches in March2017. For crowdfunding details please visit uprightgo.com.
About Upright
Upright Technologies (www.uprightpose.com) is the creator of UPRIGHT PRO and UPRIGHT GO, discrete wearable devices that attach to your back and train people to improve posture. Every time the user slouches, the device gently vibrates reminding you to correct your posture. UPRIGHT PRO and UPRIGHT GO have been designed to be worn for short training sessions throughout the day (5 minutes to an hour a day) based on a personalized training program generated by the companion app.
