New Kickstarter-backed bag is sleek, adjustable, and modded AF.

Pasadena, CA – May 09, 2019 – If James Bond ever had to go back to spy school, he’d walk into class on day 1 wearing a Prim bag.

The Prim Bag (just launched on Kickstarter) is light on weight and heavy on aftermarket touches. Switchable carrying modes, breathable mesh shoulder straps, body temperature regulation channels, an RFID pocket, hidden money pocket, quick release buckles, waterproof zippers – it’s enough to make Q jealous.

“When we look to create something, we examine every square inch and say ‘how can we do that better?’” says Creatio Design CDO Jimmy Pan. “With the Prim, we wanted to create a bag that was just big enough for the essentials – something you could keep on you at all times effortlessly that would allow you to maintain your functionality without breaking your back.”

By allowing the Prim’s interior to be modified using the Molle system of modular dividers, Pan and company create a bag that evolves with the user’s needs. The Prim is available in 3 sizes: 11”, 13” and 15”. The sizing is by design to be just big enough to fit either a portable system, a 13” laptop or a 15” laptop and the device’s usual accessories.

“We hate waste!,” says Pan. “People put WAY too much stuff in their bags. The Prim allows people to simplify their lives, tuck the things they want into the bag, and leave the rest out. It’s like James Bond and Marie Kondo designed a bag together.”

The Kickstarter campaign for the Prim runs from May to July. If it is successful, the creators estimate the bag could be on delivery by October.

Media kit: drive.google.com
Official website: www.creatiodesign.net
Preview website: www.kickstarter.com