London-based furniture company, Hayche, is now live on Seedrs and seeks to raise £125k in crowdfunding. Over 60% already raised.

British furniture brand Hayche has partnered with SEEDRS, launching an equity crowdfunding campaign to fuel the company’s growth. With the opportunity to own part of the company from as little as a £10, Hayche is inviting the public to be part of their story through their first crowdfunding campaign. With over 200 customers in 19 countries – Hayche has identified the demand in the market for natural, sustainable materials crafted into timeless and iconic pieces – with their best sellers, such as the WW Chair.

With over 60% of their goal already raised through their pre-campaign, launched earlier this year, the capital raised through SEEDRS will help the brand in the development of its new products – extending into lighting. The investment will also be used to produce more stock, and help with logistics, and digital marketing.

The campaign is now live on SEEDRS, one of Europe’s leading equity crowdfunding platforms and will be eligible for the Enterprise Investment Scheme (EIS).

“We have great existing and proven designs and sketchbooks full of new ideas that we want to bring to market, says Paul Tanner, Hayche’s Managing Director. ‘We have prototypes underway and factories ready to go – and with your support, we can make this happen quickly.”

The Opportunity

Having built a solid platform from which to grow Hayche is looking to consolidate its pres- ence in the UK market and start expanding into Europe. To support brand awareness and increase the customer base, 20 new and exciting pieces will be added during 2019 that expand on strong performing ranges and add lower price points and choice. Hayche will also enter the lucrative lighting category with a new lighting range which generates high margins. The growth strategy includes the growth on the D+B (Design & Build) and Coworking spaces markets, and the addition of a tailor made service, where together with the client, the Hayche team is developing completely new products to fit clients particular needs and requirements. Hayche is projecting to sell 1,800 units in 2019, increasing to more than 16,000 units per year by 2024. The company’s aim is to become an established player in the industry with a solid and expanding global client base.

Who We Are

Hayche was founded on the belief that creativity has the power not only to transform and en- hance people’s lives, but also to generate good business. Founded by Mexican architect and product designer Alejandro Villarreal in 2014, the London-based company has a wide seating and furniture range that has achieved both commercial and critical success. The team has grown recently, with strong additions with experience from such brands as Made.com, M&S, Heals, Laura Ashley, Kartell, Made in Ratio and Habitat.

Pairing the unique Hayche aesthetic with the quality craftsmanship of family-run manufactur- ers in Italy and Eastern Europe, the pieces are unique and designed to be timeless. One of the reasons you can find them in Ted Baker shops, Four Seasons and Ritz Carlton hotels, as well as in homes around the world.

With a number of awards to its name and features in many of the top design and interiors publications, Hayche is now at a critical point in its growth – developing new products, in- vesting in stock and digital marketing and recently opening its first showroom in Clerkenwell, London’s design district.

Notes for Editors
For all press enquiries: High res images, interviews and product loans please contact:
Elizabeth Encinas / elizabeth@hayche.com / +44 (0) 7427 665 810
Link to Live Camapign: www.seedrs.com