Walking around shopping malls aren’t you tired of seeing the same old and heavy designs that look the same way as your grandmother use to wear or the blob of merchandise that is being imported but they all are soulless.
According to Jewellery designers, this is pretty much what is happening to the industry and is over saturated with no new options, if you check on Etsy Forums which is a platform of people selling their crafts the most competitive niche is Jewellery and is getting tougher everyday.
The suggestion is explore new fields and aim to be a trend setter not a trend follower which is what most jewellers do, but in a difficult scenario of being a new comer the only way you can compete with well stablished brands is to be very creative, explore new ideas and take people to new places.
A very strong niche that is rising higher and there is lots of options to work on new ideas is personalisation, which allows to people to participate in the creative process, combining a concept and the individual opens up to vastly new possibilities to let your imagination take the wheel.
One of the most effective way of getting your creative juice flowing is get inspired or ideas from platforms like IndieGogo or Kickstarter which combine communities of people with very outgoing and risky designs, participate in their forums and scroll down into those projects. Not only is good for getting inspired but these kind of platforms offer the kind of customers you want and is early adapters, see what they are interest it in and you’ll be surprised how your portfolio grows exponentially.
Another important factor is to leave your own judgment and ego outside the door, when is about designing thinking about how other people sees and perceives the world will allow you to have a broader sense of what the market wants.
