A Minnesota mom has launched her new invention on Kickstarter to help us all consume less while living greener and cleaner. After decades of designing witty T-shirts, totes, and other products—plus hundreds of direct mail catalogs—Minnesota art director and mom Carla Scholz decided it was time to create something that appealed to her growing interest in all things green.
It’s called a CLARD a greeting card that feels like paper but when wet transforms into two reusable, long lasting, cleaning cloths. 1 CLARD=3,000 paper towels.
“Cleaning cloths don’t sound like a very special gift, but getting a greeting CLARD that becomes useful is fun,” says Scholz. “People will interact with it on a daily basis and remember who gave it to them.”
Each year most of the 7.5 BILLION traditional paper greeting cards are thrown in the trash.
CLARDS are made from European sponge cloths that are vegan and compostable (they never have to reach a landfill!); clean with it then wash in the dishwasher. Use for months or even years.
Did you know that we will use 3,000 TONS of paper towel by midnight tonight? This is paper towel waste as heavy as 600 elephants (just in the USA alone!).
The inventor of CLARDS has not used paper towels in three years and believes it’s an inessential product driven by habit. This is a great story to get us to think about how we can consume less in 2020.
Cleans like MAGIC – even stainless steel!
Absorbs liquid 20x its weight.
Each CLARD purchase helps support the tree planting and educational initiatives of the Arbor Day Foundation.
Vegan
Why is this a good story?
If each household bought just one CLARD a year instead of an ordinary paper greeting card that just ends up in the trash, we would save 20 BILLION rolls of paper towel in just 12 months. That would save us 156 million trees and 195 billion gallons of water every single year.
Let’s get people thinking about consuming less!
Carla Scholz
Founder
Cell: 612-860-9779
Email: Dish@soakitupcloths.com
