Their 1st collection – BÖRJA – Stunning watch with premium components featuring a tortoise acetate wrapped stainless steel watch case
LAGOM Watches represents a modern interpretation of the classics and instil our passion for nature. We believe in timeless, elegant designs that enhance the uniqueness of every individual.
The name “LAGOM” reflects the beauty and simplicity of the Swedish living. “LAGOM” has long been a vital aspect deeply rooted in Scandinavian culture – the Swedish concept of “not too much, not too little,” “enough, sufficient, adequate and just right.”
In Hong Kong, moderation has never been “sexy”. As a society, Hong Kongers favor excess and life in the fast lane. Anxiety, impatience and a strong desire to avoid even the slightest delay appeared to be symptomatic of Hong Kong living. Life encompasses intense feelings of stress and total detachment from the present moment. From eating on the go to demanding jobs, hectic lifestyles can distract you from what is really important in life.
The word “Lagom” encapsulates the charming Swedish philosophy on everyday life, that everyone should have enough but not too much.
LAGOM Watches was created as a celebration and elegant testament to the idea of striking a healthy balance in life and to truly appreciate the world around us.
Stunning and practical timepieces with premium components, including a unique watch case with a modern mix of tortoise acetate and polished steel, Swiss movement and Italian Premium leather straps.
Representing a choice of life, the “BÖRJA” brand conveys that you don’t have to sacrifice what you love as you’re not taking away from the planet natural resources.
Crafted by the Italian company Mazzucchelli 1849, the worldwide leader in the manufacturing and distribution of Cellulose Acetate, this aesthetically pleasing material is plant-based and made from natural layers of cotton and wood fibers.
Today’s Acetates are known for having the widest range of transparency, rich colors and overall finish. Each case is carefully sliced into individual segments, hand polished and assembled to fit our watches, making every pattern on BÖRJA single pieces unique.
With LAGOM Watches we hope people that our costumers are to embrace the Swedish philosophy of life “LAGOM” & aspire to live a more balanced lifestyle!
