Figures show that last year in the US alone, 40 Billion disposable take-out drinking cups left home and less than 30% made it to a recycling centre. On each and everyone of those cups was a little cardboard sleeve designed to save its owner from scolded fingers and to provide an extra layer of stability for the flimsy cups.

That’s a staggering amount of waste and plucky Start-up PLEI have the solution.

The Coffee Collar is a pretty Veg Tan leather key-ring mounted accessory designed to take the place of those wasteful little sleeves.

The Coffee Collar is a clever little ring of leather designed to fit 99% take-out cups and not only saves waste, but promises better protection against burns and a better user experience.

When not in use it’s folds down to pocket-size and it only takes a second to make it ready again.

“We designed the Coffee Collar for anyone who loves coffee but hates waste. It’s a great simple little device and we’re hoping it’s going to have a big impact on the environment.” Frank, designer of PLEI

The Coffee Collar is launched on Kickstarter right now and PLEI is hoping it will reach its funding goal in a matter of weeks. There’s some very tempting early bird offers up for grabs as well as a variety of colors and PLEI says the Coffee Collar can even be personalized with logos and monograms.

Campaign Link: www.kickstarter.com

For further information (press kit, images and videos) please visit: www.dropbox.com

Media Contact

Email: pleidesign2018@gmail.com