Brisbane, Queensland — When writing a press release, say who, what, where, when, why and how in the first paragraph, if you can. Study your newspaper and notice how deftly most writers work that type of information into the first paragraph of each article. In addition, it is helpful if you remember the following:
My name is Muheeb Hoque and I am the Founder of The Pluralist. It is a Brisbane based Social Enterprise with a mission to sell a product with a social message of acceptance and pluralism. The watches are inspired by the philosophy of pluralism. My aim is to bring to my customers unique watches with diverse numeral writing systems. As a social enterprise, we donate a portion from each watch sold to a local not-for-profit organization. We are currently running a Crowdfunding campaign on StartSomeGood.com in order to raise funds so that we can expand our product line and represent more languages and cultures.
The Pluralist is a social enterprise, so positive social impact is part of the mission. Not only was it important to us to sell a product with a message of acceptance, but it was also important to give back to the community. This is why a portion of each watch sale is donated to a local Australian charity.
We have received encouraging feedback and now need your help to promote diversity and add new, unique designs to our collection. You can read more about our story and campaign here: www.startsomegood.com
Please let me know the best next steps. I’d welcome an opportunity to schedule an interview and speak further in regards to this.
I look forward to hearing back from you.
