SAN DIEGO, California- November 11, 2014- Shrine Boxers launched with a Kickstarter campaign and becomes the first brand to fully crowdsource their waistband designs. Shrine Boxers created boxers and boxer-briefs by combining the best elements of casual and performance underwear with an added fashion element to create underwear for every situation without the hefty price tag.
Shrine Boxers revolutionizes the way underwear are supposed to look by avoiding the status quo of waistbands with brand names/logos. Instead, Shrine Boxers crowdsources waistband patterns and color combos using social media and their online design tool. “We’re excited to see who wins our first Underwear Design Challenge after receiving over 100 entries pre-launch,” say Rob Leuffen, founder of Shrine Boxers. The innagural winner will be voted into production by their Kickstarter backers and “create momentum to release new styles on a consistent basis.”
Taking the cue from fashion publication WWD, Shrine Boxers is leading the trend for “Action Figure” underwear by listening to their forecast and using “technical fabrics with pops of bright colors, aerodynamic construction and mesh-panels.” Leuffen feels Shrine Boxers are “built for the man who does it all and needs an underwear brand that always keeps him comfortable and fresh.”
According to a NPD study, the men’s underwear bottoms sector grew at a 13% rate while the specialty stores within this sector grew at a staggering 29% rate in the same period with online sales outperforming traditional sales. As an e-commerce brand, Shrine Boxers is poised to capitalize on this trend by releasing limited-run styles at lower prices directly to its customers, eliminating traditional wholesale markup.
You can purchase Shrine Boxers by backing them on their Kickstarter campaign which automatically gets you a vote for their next limited-run style.
