The Startup Karma Games from Berlin/Germany launched the satirical card game against beauty mania in our society.

“Pretty Ugly” already exists as an Online-Game and you can order the card game via Kickstarter now.

Karma Games launches its first card game “Pretty Ugly” on the crowdfunding platform Kickstarter.com. “Pretty Ugly” is a simple card game, that satirises the craze of beauty mania in our society. Pretty Ugly is already complete as an online-version that can be played via Facebook.

Players compete as models, who must adapt their body parts to a randomly determined, ever-changing beauty ideal that they can never really reach. Part of the ‘beauty ideal’ can be hairy legs or a chubby belly! The ideal can also be changed during the course of the game and then: ‘Ugly is the new Pretty!’

“Pretty Ugly” is a fun party game for 2-6 players and takes only 30 minutes to play. The target group are mainly young people between 12 and 29 years. The game was even successfully tested in ethics classes of 12 year olds to promote a discussion about beauty mania among the students. (View the video here)

In the USA, more than 200,000 Teenagers undergo Cosmetic Surgeries every year. Everywhere, beauty mania is growing among young people at alarming rates. Among those to blame are TV programs such as Next Top Model that give their audience an artificial and unhealthy idea of what beauty is. With the satirical card game “Pretty Ugly”, we play with popular cultural views and give players a new perspective on beauty.

Karma Games develops fun and society-critical online, board, and card games to create positive social impact. The company was founded by Juma Al JouJou (CEO) and Sebastian Leitsch (CFO) in June 2013 in Berlin/Germany, supported by a foundation scholarship from EXIST, by the Federal Ministry of Economics, and the European Union. Karma Games has numerous supporters such as freelancers, trainees, coaches and volunteers.