Berlin , May 19, 2014 – With the EARTHBAG, the “bag with statement” the pilot project of the Berlin based company EARTHBACK came to a successful end, just a few months ago. The EARTHBAG, developed by the designers Giang Phan and Bastian Baumann, makes the use of four bags superfluous – in a few steps, the bag can be transformed in a backpack, tote bag, shoulder bag or beach bag.
With the implemented online shop for sustainable fashion, the second pillar of the, up to date, unique platform concept has been set. As the first available product, the successful “EARTHBAG – the bag with statement” has been picked up and is now available for everybody in the EARTHBACK online shop (www.earthback.com).
Under the domain www.earthback.com hides not only an online shop but also an interactive platform that is aiming to lead consumers, financiers, producers and creative professionals to another. Using Stylefunding, a design related crowdfunding program, EARTHBACK can support designers and creative minds to bring their first collection on the market. “We make you a stylehero”, that is the promise of EARTHBACK with which creative minds are animated to compete on the platform for a Stylefunding project (www.earthback.com). The company EARTHBACK is involved on both sides, as a green manufacturing partner and as an adviser in the crowdfunding campaign.
The first young designers by EARTHBACK was quickly found. “I want to employ a ‘green-wash’ to the BMX and skater scene”, that is how Jan Hundsdorff explains the goal of his Stylefunding project “future.feat”. In his spare time the hobby-BMX-rider operates a Facebook page “WE LOVE BMX” which built a community of about 3,900 fans after only a few months. Jan had the idea for a BMX/skate fashion collection already since a while, but the implementation was missing until January 2104, when Jan Hundsdorff encountered EARTHBACK. The company now accompanies him in the planning, financing, production and marketing of its collection.
“future.feat” is a fairly produced BMX and skate collection consisting of hoodies, t- shirts and tank tops – all made from 100 % organic cotton. Also the public crowd has been involved in the selection process of the print motifs. Two motifs had already been decided. Through a vote within the crowdfunding campaign, the two most frequently chosen motifs from the six remaining subjects have been picked.
“future.feat” is the second project of the company EARTHBACK, financed through crowdfunding – www.startnext.de/futurefeat
About EARTHBACK
The company EARTHBACK GmbH (www.earthback.com) perceives itself as THE eco-system for ethical and sustainable Eco-design. I WANT MY EARTH BACK™ – with this slogan, the Berlin-based company has prescribed to sustainable and transparent fashion. EARTHBACK wants to play a major role in ensuring that future generations can live on a healthy earth.
