Rug Beneath My Feet is a Social Entrepreneurship. It aims to sustainably impact the lives of urban women by providing a structured platform of online and offline support to nurture, skill and shape them into frontline business, workplace and community leaders. The platform is looking at accelerating women in entrepreneurship, propelling women in workplace leadership and launching women in communities. The first service offering from the Rug Beneath My Feet Platform is India’s 1st women centric crowdfunding platform

The Platform has been founded by Ms Asha Venkataramani who, prior to starting Rug Beneath My Feet, had worked for over 15 years with Private Equity and Big 4 firms, at senior levels in the area of Strategy, M&A, Fund Raising, Restructuring and Private Equity. Her philosophy is to encourage and nurture deserving women by connecting them with the larger community of individuals and corporates

Rug Beneath My Feet is Rewards Based and follows an “All or Nothing” model. It has been designed for Millennial and Generation Z and aims to encourage innovation and Promote pre/ VC stage start ups

“Save Mothers – Nurture Life “ by Pankhuri Joshi of Nysa Health was the first Campaign to debut on Rug Beneath My Feet on 8 March 2018. Nysa Health is an enterprise that applies the power of data science to women’s health in order to create realtime interventions. It has developed a technology based platform which seamlessly connects pregnant women, doctors, healthcare providers & healthcare workers.

Pankhuri Joshi the Founder of Nysa Health ran the Campaign “Save Mothers – Nurture Life” to digitise 8 low income Maternity Centres located in densely populated areas in the State of Rajasthan in India. The Campaign met its Goal of ~US$1500 and closed successfully on the eve of World Health Day i.e. 6 April 2018

Rug Beneath My Feet has a wider mission of “Powering Women to Success and Bringing Soul into Business” and prioritises quality over revenues. The process for acceptance of listing is robust and has been designed with the objective of shortlisting high potential women entrepreneurs as prospective Campaigners. All Prospective Campaigners are provided substantial guidance and handholding in developing their Campaign and strategy in order to put their winning foot forward. The Platform has a target of listing only Four Campaigns for the Calendar Year 2018.